ABOUT
hmd SEOUL (Happymaker Design Studio) is a design studio based in Seoul, Korea, founded in 2006 by spatial designer John Han. The studio works across space, furniture and graphic design — retail, F&B, offices, rental studios and pharmacies in Korea, and long-term brand strategy and interior projects in China and the Philippines.
| Name | hmd SEOUL · Happymaker Design Studio |
|---|---|
| Founded | 2006, Seoul |
| Founder | John Han (한주환), spatial designer, in the field since 2001; industrial design, Jeonbuk National University |
| Team | A creative director joined in 2020, expanding into beauty packaging |
| Services | Interior design & construction, residential architecture, brand identity & signage, furniture & lighting design, beauty packaging |
| Work in | Korea, China, the Philippines |
| Manufacturing | Co-runs furniture maker sph with a partner |
Selected work
Venues, retail & pop-ups
Performance venue at Mecenatpolis, Hapjeong, Seoul — interior & signage (formerly Interpark Art Hall, now NOL Theater Hapjeong), ShuShu & Sassy flagship (Lotte World Mall), Swarovski pop-up, Casio duty-free, HOZ Korea pop-up, Jakora flagship, Biker Stalet brand shop, Cohen brand showroom
Cafés & restaurants (brand and space together)
Café Monzi at The Hyundai Seoul, Cafe 8 (run by eight Korean commercial directors), Korean bistro MA_N, Iligui, Minmul Jang-eo Tang, Yamsem Gimbap, Bada Hanjul Gimbap, Borae milk tea, Merrily flower café, Didi's Gaufre, Deete Espresso
Offices
Dr.Jart+ (Have & Be) offices in Seoul and Shanghai, Diageo Korea, Classys, Eleparts, Zenith (Sinpyung Yutong), Borazone, Oil Hub Korea (Yeosu plant & Seoul office), BTCC Korea, TJ TNS, Do post-production
International
Degree9 Coffee, Cebu, Philippines (naming, identity, signage, interiors), Dabang Coffee Cebu, La Mémoire Chengdu (China), Dechocolate Coffee (China)
Rental studios
4560 STUDIO branches 1–3 and 4560 STUDIO Gimpo (826㎡), with 4560designhaus
Pharmacies
Four pharmacies from 36㎡ to 106㎡ — including a ground-floor pharmacy facing a general hospital and a second-floor pharmacy in Songdo — with logo and graphics designed alongside the space
Beauty, clinics & education
Noi Beauty, Petove animal clinic, Kijeon University student lounge & hair salon, Asan Polytechnic shared studio
Architecture
Multi-family houses, interior and exterior (four projects, incl. one remodeling); facade of a commercial building in Jamsil, Seoul
Furniture & lighting
Lighting: BELT, GALAXY chandelier, SEOM. Furniture: BRIDGE sofa & daybed, WIRE tray cart, BOW chair & table, BONE lounge chair & table, DELIGHT table (with Cohen), SPH series — all designed by John Han
Exhibitions & invitations
- 2017 Paris Design Week (Via Gallery, Paris)
- 2017 DDP and Seoul Living Design Fair, Seoul
- 2017 Featured designer, The Artling (Singapore)
- 2017 Invited: Restaurant & Bar Product Design Awards and World Interiors News Awards (UK), A' Design Awards (Milan)
- 2018 Paris Art Design (Elephant Paname, Paris)
- Featured 9 times in Behance's Product Design gallery
Contact
- Instagram @hmd_seoul
- Behance behance.net/happymaker7
- Blog (Korean) blog.naver.com/bs3857